How to upgrade WhatsApp Broadcast Tier Limit?

Is there any limit to the number of broadcast messages to be sent?

You can send an Unlimited number of Messages to Unlimited number of Users using AiSensy.

But, here's the thing!

To achieve an Unlimited WhatsApp Broadcast limit, you need to reach the maximum tier Limit.

Once your WhatsApp Business API goes live, you will have a Broadcast limit of 250 unique users/ day.

To send messages to Unlimited users, you will need to follow some steps.

First, you need to upgrade your WhatsApp Broadcast limit from 250 to 1000 Unique users/ day.

To upgrade your WhatsApp Broadcast limit from 250 to 1000 unique users, you need to send messages to 1000 unique users in a time period of 30 days.

How many WhatsApp Broadcast Tiers are there?

Overall, there are four WhatsApp Broadcast Tiers.

Tier 1: Allows businesses to send broadcast messages to 1000 unique users daily (in the 24-hour slot)
Tier 2: Allows businesses to send broadcast messages to 10,000 unique users daily (in the 24-hour slot)
Tier 3: Allows businesses to send broadcast messages to 100,000 unique users daily (in the 24-hour slot)
Tier 4: Allows businesses to send broadcast messages to UNLIMITED unique users daily (in a 24-hour slot)

Follow the steps mentioned below to upgrade your WhatsApp Broadcasting limit👇

How to Increase the WhatsApp Broadcast Limit?

The only way to increase the WhatsApp Broadcast Limit is by getting promoted to the next Tier. This can be done only if:

1. The quality rating is not low.
2. You need to send messages to at least half the unique users of your current WhatsApp Messaging Limit.

See the charts below to understand how a business moves to the next Tier.

E.g. If you currently have a Broadcast Limit of 1000 unique users/ 24 hours, to upgrade your WhatsApp Messaging Limit from 1000 to 10000 users, you need to send messages to at least 500 unique users within a consistent duration of the next 7 days to move to the next tier.

So, if you're in Tier 1 & you send messages to 500 unique users within the next 7 days, Meta will increase your messaging limit to 10k on the 8th day.Similarly, if you send the 500 messages on Day 1 itself, your Broadcast Limit will upgrade to 10k on the second day itself.

Refer this image for a better understanding:

Similarly, if you currently have a WhatsApp Messaging Limit of 10000 unique users/ 24 hours & wish to upgrade to 1,00,000 unique users, then you must send messages to half the unique users in WhatsApp Broadcast Tier 2, i.e. 5000 unique users in the next 7 days.

Another factor that plays a vital role in helping you upgrade your WhatsApp Messaging Limit is your Quality Rating. Your Quality Rating should either be Medium or High to upgrade to the next Broadcast Tier.

What if any business crosses the daily WhatsApp Broadcast limit?

You can't send Broadcast to users over your Tier Limit. If you try to send messages to users over the limit, you'll encounter an ERROR message.

For example, if a business is in the Tier 1 category with a WhatsApp Business Broadcast Limit of 1000 Users & tries to send WhatsApp Broadcast to 1500 unique users, you'll encounter an Error Message - "Audience size exceeding remaining quota, some messages may not be delivered."

You'll have to reduce the number of users to 1000 to successfully send the WhatsApp Broadcast.

That's all you need to know about achieving Unlimited WhatsApp Broadcast Limit with AiSensy.

To create template messages or to know how to send Unlimited WhatsApp Broadcasts to users via AiSensy, check out the below docs👇

How to create WhatsApp Templates in AiSensy
How to send WhatsApp Broadcast in AiSensy